A no-cost 30-day trial of RDM is available on the Devolutions website. A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001.Press Release Lavaltrie, Quebec, FebruDevolutions’ Remote Desktop Manager Recommended in Windows IT Pro Magazine Devolutions’ Remote Desktop Manager (RDM) received a positive review from Windows IT Pro Magazine reviewer Russell Smith, who noted that it’s a great tool for support technicians, and that it can boost Help desk efficiency for organizations and service providers. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area: *globalization*fast fashion*luxury fashion*offshoring *business-to-business*forecasting *sourcing *supply chain management (demand management)*new product development *design management*logistics *range planning *colour prediction *market testing *e-commerce *strategyIdeal for use on Fashion marketing and Fashion management programmes, this book will also be invaluable on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management. *Exciting new edition, fully revised and expanded to include hot new issues such as globalisation, luxury brands and increasingly complex supply chains*Global focus and up-to-date case studies aid students in gaining a greater understanding of the structure and complexity of the industry*A range of well-respected and international contributorsįashion Marketing Contemporary Issues Second edition Tony Hines and Margaret Bruce This book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry. TOKYO Butterworth-Heinemann is an imprint of Elsevierīutterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2001 Second edition 2007 Copyright © 2001, 2007, Tony Hines and Margaret Bruce.Alternatively you can submit your request online by visiting the Elsevier web site at /locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein.Īll rights reserved The right of Tony Hines and Margaret Bruce to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone (⫹44) (0) 1865 843830 fax (⫹44) (0) 1865 853333 email: com.
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